Ash Gaming rose out of Southwark Street in London with a team dedicated to providing a cornucopia of digital platforms to satisfy online casinos across the gambling spectrum. Chris Ash made his initial foray into online gaming in 2000 and two years later put together the organisation that would become Ash Gaming.
Ash built its business on the player-friendly Flash-based technology that did not require downloads of intricate suites of games to start the reels spinning. From the beginning Ash brought a less serious tone to its game offerings that were accompanied by dynamic graphics and digital audio guaranteed to make speakers sing. Popular off-kilter titles included Nags to Riches and Amazon Wild.
Ash Gaming was one of the pioneers in unleashing wins beyond the standard reels and familiar pay lines. For its Midas Millions games players needed to remain engaged throughout otherwise one of the 118,700 ways to win might be missed. Ash pegged revenues initially to sports books as its catalogue of casino games expanded to support nine European and Asian languages.
Ash Gaming pivoted towards the bulging market of standalone mobile casinos in 2011 when Playtech, the industry’s largest online gaming software supplier, came calling. Playtech acquired licenses to 40 Ash Gaming casino games and also brought Chief Executive Officer Ash on board as managing director to continue to guide the brand.
Ash Casino Games
Ash Gaming has always yielded a strong local hand with its slots offerings, favouring its United Kingdom customers with familiar themed games such as Madness House of Fun and Little Britain. When it ventures into branded games it has produced online gaming versions of Who Wants To Be A Millionaire, X-Factor and Monty Python’s Life of Brian.
Expect to see plenty of bonus rounds and possible progressive jackpots in Ash games as the company works its way through familiar themes. So Wild Gambler (Africa theme) offers a unique Lock and Spin feature that can shake loose a Â£200,000 jackpot from the jungle savannah. Chest of Plenty (pirate theme) uses a treasure map to navigate through two bonus rounds in search of a 10,000-coin jackpot. Captain Cannon’s Circus of Cash (circus theme) delivers nine bonus rounds under the Big Top. Leprechaun’s Luck (Irish theme) conceals three bonus features and two ways to trigger the progressive jackpot. And the franchise Midas Millions (gold theme) uses a honeycomb structure to create its 118,700 ways to win bonus rounds, multipliers, free spins and locked wilds.
Ash Gaming also packs its online table games with potentially lucrative features. Joker Poker is infested with wild cards and video poker games give the player opportunities for multi-play action in addition to classic play. Toss an ante into Jacks or Better and the player can engage in up to 50 hands at one time while juggling potential quadruple winnings in a gamble round.
Play is no less frantic at an Ash Gaming virtual blackjack or roulette table. Multi-hand blackjack is dealt from a shoe of six decks with a shuffle after each hand. Innovative 3D technology brings the roulette wheel to life and infuses interactive action into bingo and keno games. For its suite of instant win scratch cards Ash taps its popular online slots game themes and also put its spin on the everyday gambling staples of dog racings, pinball, football, horse racing and pub darts.
Ash Gaming is a British software company whose mission from inception was to create multiline slots solely for the online world. Today it remains yoked to that philosophy as it keeps its roster of large operators, platform providers and bookmakers supplied with innovative games that have built a loyal following among gamers.