The expertise to grow Blueprint Gaming came from the American hotel chain of the middle classes – Holiday Inn. As Holiday Inn evolved and expanded away from the highways it developed higher end properties and Darren Breese took over as head of gaming machine operations. Breese had cut his business teeth in the UK with Bass Leisure.
In the online gaming market Blueprint set out in 2001 to operate as an independent content supplier and to that end Blueprint instituted an open distribution model from which the corporate mission has never deviated. Blueprint Gaming puts it entire portfolio out for any online or offline distributor to access.
In 2008 the family-run German gaming company Gauselmann Group bought a 50 percent stake with controlling interest in Blueprint. Paul Gauselmann started the business in 1957 and the company has since become an internationally renowned builder and supplier of amusement with prize machines. In the UK Blueprint reached out to partner with Crown Direct, the sales arm of Crown Leisure, a driver of the holiday and leisure industry since 1984.
Guided by Gauselmann’s land-based pedigree and a licensing agreement with Crown Direct, Blueprint has steadily built its presence in the Great Britain pub, arcade and bingo markets with products orbiting around the sleek terminals of its cornerstone Playmaker Series.
Blueprint Casino Games
Blueprint has been conservative in adapting its gaming catalog to hand-held devices. The company has been an active participant in the branding market and has developed an eclectic roster of cultural touchstones for its games. The master of martial arts, Bruce Lee, is on the Blueprint roster. So are the silver bullets of the western movie hero, the Lone Ranger. The characters of the British adult comic television show Viz and those of Happy Days, the 1950s American nostalgia-fest television series, all appear in Blueprint games. For those who want to dial up their inner child Casper’s Mystery Mirror taps into the legacy of the friendly ghost who made his first appearance in cartoons in 1945.
For those who prefer a straight-forward go-for-the-money gaming experience online slots games like Bejewled2 deliver the goods. Most Blueprint games are formatted to present five reels and three paylines. A favourite Blueprint ploy is to make the reels translucent so as to keep those cherished branded characters alive. Bonus rounds and free games are staples of the Blueprint Gaming experience.
These are the vanguard of the games Blueprint has issued in mobile form. Joining them are gambling games like Winstar with gold and silver starbursts returning a possible 1000X your stake and Genie Jackpot with three wishes Power Spins and Deep Sea Treasure with its 10,000-coin jackpot when you swim with the sharks.
Meanwhile Blueprint is keeping much of its video slots game line-up in reserve while it continues to build out its online presence gradually Blueprint has limited its offerings for table games. The Poker Room Game and Hot Pot Roulette lead its limited UK Pub & Arcade Collection; no blackjack hands are digitally dealt from Blueprint dealers as yet.